June 2007

The whole Federated Media advertising campaign thing is a no-brainer

Read about it here.

The bottom line is: people who are in a position where their unbiased opinion is part of their overall brand should not dabble in advertising. Get someone else to do it, or take yourself out of a direct publishing role and manage other writers. It’s as simple as that. Writers should not be in a position where they have to arrange or be pitched on advertising campaigns. Heck, writers probably shouldn’t even know the people that do sales (the first time I met the sales people at WIN was nearly two years into the job, and I still don’t have their contact information!).

The whole point about impartiality is that you can’t just say that you are impartial. Readers will never implicitly trust you. The only way you can remain impartial is by keeping yourself separate from anything that has money and wants to influence you.

Blogging
Journalism
impartiality

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Whiner :)

For some reason in tech we assume people are washed up at 30? Based on what?” (Via RobotSkirts)

Based on the first tech boom, where lots of kids that were under 30 made millions and then lost it all. I agree that it’s a weird metric. Seriously though, as a 19 year old kid I find it hard to find people my age that don’t understand basic internet concepts. If I ask a middle aged demographic, I find it extremely hard to find people that do understand internet concepts. It’s all about peer based support - more young people understand the internet, so more young people start internet companies, and more young people running internet companies ask their young friends for help.

P.S. Visiting San Diego today. This place is insane.

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Mahalo and SEO

It’s pretty clear that the SEO guys don’t like Mahalo, the new “human search engine” from Jason Calacanis and his team of guides/developers. So much so that the site doesn’t even appear on the front page of Google, after an apparent 1 million page views within 48 hours. What this demonstrates is not SEO’s power (Mahalo will eventually appear as the top search result on Google, no doubt about it), but the pettiness of the people behind it. Mahalo.com deserves to be the first result, as it’s undoubtedly the most relevant result. By attempting, and temporarily succeeding, in breaking this logic, SEO people have revealed their true colour as complete sleazebags.

Jason Calacanis
Mahalo
SEO
Search Engine

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