The bottom line is: people who are in a position where their unbiased opinion is part of their overall brand should not dabble in advertising. Get someone else to do it, or take yourself out of a direct publishing role and manage other writers. It’s as simple as that. Writers should not be in a position where they have to arrange or be pitched on advertising campaigns. Heck, writers probably shouldn’t even know the people that do sales (the first time I met the sales people at WIN was nearly two years into the job, and I still don’t have their contact information!).
The whole point about impartiality is that you can’t just say that you are impartial. Readers will never implicitly trust you. The only way you can remain impartial is by keeping yourself separate from anything that has money and wants to influence you.
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