Comments on: HTC Magic shows that newspapers still don’t get Google http://www.spalpeen.co.uk/2009/02/17/htc-magic-shows-that-newspapers-still-dont-get-google/ internet mischief Thu, 09 Sep 2010 05:42:42 +0000 http://wordpress.org/?v=2.6.1 By: Ian http://www.spalpeen.co.uk/2009/02/17/htc-magic-shows-that-newspapers-still-dont-get-google/#comment-567 Ian Wed, 18 Feb 2009 18:47:32 +0000 http://www.spalpeen.co.uk/?p=286#comment-567 It's a good example. Why don't they change? Because they're probably restricted by ancient rules and guides, bureaucracy or simply fear of change. They're big lumbering old fashioned companies and like the American motor companies, or Zavvi stores, they are destined to die a slow horrible death. It’s a good example. Why don’t they change? Because they’re probably restricted by ancient rules and guides, bureaucracy or simply fear of change. They’re big lumbering old fashioned companies and like the American motor companies, or Zavvi stores, they are destined to die a slow horrible death.

]]> By: admin http://www.spalpeen.co.uk/2009/02/17/htc-magic-shows-that-newspapers-still-dont-get-google/#comment-549 admin Tue, 17 Feb 2009 19:58:29 +0000 http://www.spalpeen.co.uk/?p=286#comment-549 Good point. It's definitely a case of specific vs. broad. That's the reason why newspapers don't get front page on Google. They're too broad. However, I think the writing is on the wall here that newspapers need to start pushing into niches far more than they are currently. It just makes me frustrated that with all the stories of layoffs and the impending doom of journalism, that newspapers aren't being more adventurous with the internet and specific opportunities like this! If the current (big, top down brands) isn't sustainable, why haven't they started experimenting with new ones? Good point. It’s definitely a case of specific vs. broad. That’s the reason why newspapers don’t get front page on Google. They’re too broad.

However, I think the writing is on the wall here that newspapers need to start pushing into niches far more than they are currently.

It just makes me frustrated that with all the stories of layoffs and the impending doom of journalism, that newspapers aren’t being more adventurous with the internet and specific opportunities like this! If the current (big, top down brands) isn’t sustainable, why haven’t they started experimenting with new ones?

]]> By: Randall http://www.spalpeen.co.uk/2009/02/17/htc-magic-shows-that-newspapers-still-dont-get-google/#comment-547 Randall Tue, 17 Feb 2009 17:11:11 +0000 http://www.spalpeen.co.uk/?p=286#comment-547 I think it's more like a combination of good SEO, which mainstream pubs don't really have, and also niche pubs get linked to more quickly. Newspaper readers aren't really searching for "HTC Magic," they're the mainstream people who don't really care about anything niche. I think that's the real difference is a fragmentation of the market, and mainstream readers getting splintered off as soon as they're no longer mainstream. I think it’s more like a combination of good SEO, which mainstream pubs don’t really have, and also niche pubs get linked to more quickly.

Newspaper readers aren’t really searching for “HTC Magic,” they’re the mainstream people who don’t really care about anything niche. I think that’s the real difference is a fragmentation of the market, and mainstream readers getting splintered off as soon as they’re no longer mainstream.

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