The Fahrenheit 451 approach to saving newspapers

burning paper from the last 10 years of my life by The Shifted Librarian on Flickr
Some commentary on David Carr’s article, United, Newspapers May (Could, Possibly, Might, Will Hopefully, With Crutches) Stand. I’d like to rename it “United, Newspapers Will (More Likely) Fall.”
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Back when I was a young media reporter fueled by indignation and suspicion, I often pictured the dark overlords of the newspaper industry gathering at a secret location to collude over cigars and Cognac, deciding how to set prices and the news agenda at the same time.
It probably never happened, but now that I fear for the future of the world that they made, I’m hoping that meeting takes place. I’ll even buy the cigars.
Got news for ya’ David, even the non-smoking newspaper men ain’t meeting anymore.
Even casual followers of the newspaper industry could rattle off the doomsday tick-tock: a digitally enabled free fall in ads and audience now has burly guys circling major daily newspapers with plywood and nail guns. The Rocky Mountain News is gone, The San Francisco Chronicle is on the bubble, and dozens of others are limping along on the endangered list.
Including the very paper that this column appears in.
Magazine and newspaper editors have canceled their annual conferences (good idea: let’s not talk to one another). But perhaps someone can blow a secret whistle and the publishers and editors could all meet at an undisclosed location.
Alright, so you saw that link about the newspaper people not meeting. My bad. Maybe for your proposed secret meeting they could try emailing each other?
My fantasy meeting goes something like this: a rump caucus could form where the newspaper industry would decide to hold hands and jump off the following cliffs together on the following actions.
No more free content. The Web has become the primary delivery mechanism for quality newsrooms across the country, and consumers will have to participate in financing the newsgathering process if it is to continue. Setting the price point at free — the newspaper analyst Alan D. Mutter called it the “original sin” — has brought the industry millions of eyeballs and a return that doesn’t cover the coffee budget of some newsrooms.
Unfortunately printing information on paper don’t seem to be selling either. And as far as I can tell, internet articles behind paywalls don’t seem to sell either.
The big threat would be that newspapers could lose the readers they have, lots of them. The mitigating factor is that a lot of those readers aren’t paying anyway. And keep in mind that people are already paying for quality content all over the Web: The Wall Street Journal, Consumer Reports, The Arkansas Gazette. Tiered Web access — from a bare-bones free product to a rich, customized subscription — could be among the solutions.
Isn’t part of the problem that newspapers seem only want to churn out one-product-fits-all? Since when have newspapers cared about who the hell I am? This article doesn’t even allow comments. How are they going to customise anything to suit my needs? (by the way, any information that does get revealed through these “customized subscriptions” will end up being free anyway.) [insert something about the internet destroying boundaries to information/mp3s/movies]
No more free ride to aggregators. Google announced that it would begin selling ads against Google News, with almost no financial accommodation to the organizations that generate that news. The book industry — of all Luddites — has extracted cash from Google, as did the wire services. Google, The Huffington Post and Newser have built their audiences and brands on other people’s labors. Continue Reading »