Spalpeen

Around two weeks ago I formally* applied to the NUJ, stating my occupation as “blogger”, and that my full salary came from blogging in a freelance role. A week later I received a call from Paul at the NUJ, confirming that I couldn’t be a full member of the NUJ if I was in full time education, and neither could I get a student membership if I wasn’t a doing a media course / on the student paper. Because my “situation” clashed with the NUJ’s rulebook, I had to admit that I’m taking a year out of my course, and therefore I won’t technically be a student this year (I’m off to work at Mahalo in Santa Monica, lucky me). I have to tell them I’m a student again when I get back and resume my course, which means I’ll probably be reapplying: depending on whether I find the union useful or not of course.

I received a letter a few days back, suggesting I attend a London freelancers meeting today (Friday 12th November) at 6.45PM. Unfortunately I can’t attend, so I phoned up the NUJ to see whether this would affect my application. It will, to the extent that I won’t be able to answer any potential objections that may or may not be raised.

Then, I get an email from Martin Stabe at the Press Gazette, quoting Jeremy Dear, General Secretary of the NUJ.

“I also approved the application of the first NUJ member who has blogger as their job title. Whilst we have hundreds, if not thousands of members who write blogs, this is the first person who earns their entire living solely from freelance blogging. Who says we’re not attracting new media workers? Membership in new media was up almost 11% over the past year.”

It sounds like I may officially be the first member of the NUJ with blogging as his/her only profession (as long as no objections are raised at this meeting tonight). But am I really the first to join the NUJ as a full-time blogger? It seems like half The Guardian’s online staff are bloggers by profession (including the co-signer of my application), and I’m sure there are plenty of other mainstream media reporters out there who are members of the NUJ, yet their primary job role is blogging. What’s different about me?

I may be the first person to apply as a new member with the vast majority of my experience being at a blog — that has always been a blog, and will always be a blog — but that doesn’t mean I’m the first blogger member of the NUJ.

Is Jeremy Dear saying that I am the first person who earns a salary solely from a blog (which isn’t associated with a mainstream entity) to apply to the NUJ? But wait, you say that Engadget isn’t associated with a mainstream entity? I thought you got your paychecks from AOL, you corporate whore, you! That’s true. So is it a requirement that every blogger who wants to be in the NUJ must be associated with a “big” media company with shareholders and stuff? It seems so. Either that, or no other non-MSM associated blogger has bothered to apply for the NUJ. That scenario honestly wouldn’t surprise me, considering the archaic application process.

The most surprising thing for me is that I was told to my face, on video by Andrew Keen (author of The Cult of the Amateur) and Richard Sambrook (the director of the BBC’s Global News division) that I’m not a blogger, because of my blog’s mainstream media association, and the fact that my paychecks exist and come from AOL.

So why did I apply? Mainly to see what it was like and whether I would succeed, partly in an attempt to enact some basic changes at the NUJ using a method other than arguing online with Donnacha DeLong (setting up a form based online application system, publishing The Journalist magazine online, and allowing international members would be a great start), and peripherally because I want advice on unions. Surely in an ideal world, that peripheral motivation would be the only motivation?

Let’s see how it goes.

*Apparently, “formally” means writing a letter, on paper, and getting it signed by myself and two other NUJ members (thanks to Jemima and her colleague!) using a pen. I also had to stick an AOL payslip inside.

The Guardian redesigned its website’s front page the other week. I wrote about how tabloidy it is, but Jeff Jarvis in his Media column put the view across much more effectively today. He talks about news being more of a feed than any other format. Instead of having a homepage with some big, large image pointing to the biggest issue of the day, Jeff suggests that they should redesign around a feed format. Allow people to customize what they see on the homepage. Add video, audio, and text commentary from other sources on the web to add context. Make it collaborative. He cites figures where only 20% of readers come to the front page of the site sites. The rest all read The Guardian through links that were originally collated through feeds and deeper linking on other sites, using RSS or otherwise.

These are all nice ideas, but it’ll take a significant culture change within a paper like The Guardian in order to effect a move away from what editors have always understood: a front page, with a leading story. Unfortunately for newspapers, the days where the newspapers get to decide this story are coming to an end. What makes it all the more depressing is that “All this can be done today. And doesn’t that make the notion of the home page, the web site, and the site sound antiquated and quaint like, oh, a newspaper?”

Jeff’s got it right. The real change that has to come at newspapers is cultural, so it’s rather strange that Jeff’s voice comes from within The Guardian. I hope the old hands on the front page read his articles.