Is Spotify’s ‘non-complete heard’ ruining music?

Music producer extraordinaire Mark Ronson neatly explains why you need more than data to make good music.

…all your songs have to be under three minutes and 15 seconds because if people don’t listen to them all the way to the end they go into this ratio of ‘non-complete heard’, which sends your Spotify rating down”

(The “non-complete heard” is presumably a percentage of how much people actually listen to your song.)

Some artists have cottoned on and changed their style of music to accommodate accordingly.

“…you have to make sure the kick drum and the guitar have the same loudness and presence all the way through the whole fucking song or you don’t stand a chance.”

The problems of “the algorithm” in music have been written about before but it’s telling that it’s bothering one of the world’s most influential and successful music producers. What’s true for Mark Ronson is also true for film directors, authors, journalists, politicians, etc etc.

When you’re trying to say anything creative today, you have to talk to the algorithm too. Whether you like it or not.

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